Sunday, 30 January 2011

You don't need to have a lot of money to be presentable.

As someone who has experience working with non-profits and community groups, one thing that bothered me was the mentality that presentable communication materials were only possible if the organisation had a lot of money. This is not the case. I will admit, not all organisations can afford to have such strong and effective messaging like Amnesty International who works with reputable advertising agencies like TBWA and Leo Burnett to name a few, but other communication materials such as newsletters, websites and posters can have great design and content and cost very little. All it takes is to trust that you CAN have these materials and looking for the help in creating them. Most organisations completely set aside the importance of these materials and attempt to produce anything using any software on hand.

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