Everyone can agree that Koodo's last ad campaign was annoying and a concept that has been done before. When I found out that Taxi 2 was using a new Koodo language theme for the next campaign, I had higher hopes, also because Taxi is an amazing agency that produces some of Canada's best work. That was until Marketing Mag released this:
Now is it just me or it looks like Koodo hired Betty Suárez as the celebrity endorsing the new koodoisms campaign? Bad pastiche anyone? Could this campaign lack anymore originality?
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I agree, this looks like something that was put together last second. Usually I like Koodo's bold representation but this is just... blehh; like a highschool student ripped off something from 6 months ago...
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